With the increase in alternative forms of chat media will search engine advertising and optimisation of internet sites become old fashioned?
Recent changes in the way we communicate through the net have been less about traditional broadcast media and more about interactive, two way contact. As this type of communication changes it will undoubtedly affect the way search engines operate and by default the process of Online Marketing.
Historic media “broadcasts” a message to the planned audience, whether it is in the form of a newspaper or an commercial (physical or digital) which exposes the reader, listener or watcher to a concept. The communication is one way and the proposed audience is told something, in essence “talked at”.
Usual methods of Online Marketing carried out by the marketing fraternity and more recently the relatively new sector of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (predominantly) accesses web pages. This is a kind of broadcast media not too far removed from to a newspaper albeit with digital trickery to make the incidence more attractive.
Is this all about to morph? Are the accepted Search Engine Placement services about to become less helpful? Assuming the internet continues to progress along the same lines as it has for the last ten years, we can expect to see the use of the net becoming more rooted in our day to day real time lives. It will grow to be more of a delivery platform as opposed to an information provider, a concierge as opposed to a librarian. If we are accessing the net in real time that relationship will become two way and transactional, broadcast techniques will offer a shallow experience and become a thing of the past.
Once a buyer can engage with the seller of the product or service through two way communication just reading a website will be less than gratifying. At this point customary Search Engine Placement services become obsolete and Online Marketing becomes about making connections not recognising content.
The clever Search Engine Optimisation Company will be looking at how that conversation can take place in an environment that is so full with information. If at all possible, a buyer is exposed to a seller (or a number of sellers) in an atmosphere where he can actively interrogate and compare their offering, ask for detail and maybe even tailor the product or service to his needs before he makes the choice to buy.
Instead of providing website optimisation for a static broadcast, online marketing may be about promoting relations and may take place on Twitter, chatrooms, forums even within games where product placement is already starting to occur.
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