13 Elements That Your Salesletter Must Consist
Regardless of whether you’re doing online marketing or niche marketing, you need the right components on your salesletter like guarantee, sub-headline and so on to improve your immediate conversion.
Here are 13 elements of a salesletter to get flood of sales…
1. Headline: Get your readers attention immediately.
And, to get their attention, you should speak directly to your target audience. One of the ways to do this is to use a pre header, in smaller type, just above the main headline. It’s a bit like shouting out someone’s name in a crowded room. It gets their attention above the hubbub. It says: “To all copywriters . . This is for you – take a look!
It also gives you two shots at getting attention. Here’s an example of a pre heading: “If you haven’t got a million dollar yet . . . read this”
That then leads the reader into your main headline, which should carry the main benefit of the product, preferably with a time scale. For example, “How To Change Your Life In Seven Days As A Copywriter…”.
2. Immediately support the claim made in your headline (which should be as outrageous as the proof will allow), with a testimonial (preferred) or some other proof (such as cheques, bank statements, merchant account screenshots, et cetera)
3. You might have a sub heading, explaining the benefit in more details. After which you gently lead the reader into the body of your letter and build interest by establishing your credibility, showing them you are just like them and demonstrating you have the knowledge/ authority/experience to solve their problem. This is just about the only time you can talk about yourself, rather than the prospect’s problems and desires.
4. Define the problem, sympathies with the reader, and then lay on the agony of the problem in the most graphic terms possible.
5. Introduce the product as the perfect solution. Then, whet the reader’s desire with the product’s benefits and say what these benefits mean to them. For example: This CD player has a digital graphic equalizer (that’s the feature) that means you can adjust the sound profile (that’s the benefit bestowed by the feature) which means you can match the sound to the room, so your favourite music sounds great in any room of your house (that’s the higher level of benefit, demonstrating the product in a way the prospect can personally relate to).
6. Intensify the reader’s desire by showing them testimonials from satisfied customers, which show the product in action. This not only provides proof of your product’s effectiveness, it also provides Social Proof, which reassures the prospect other people have already bought and been satisfied.
7. List any additional items the reader will get as part of the basic package (excluding any time-sensitive bonuses you’re keeping for later). Also plant a scarcity element into the conversation at this stage – or earlier. For example, there are only a certain number of this particular deluxe model available.
8. When the reader is reeling under the full impact of all what he’s going to get, point out that this package is so good they’ll naturally understand that it’s not going to be cheap. Then build further perceived value in the mind of the reader by comparing the cost of some alternative high price solution, like a personal consultation and so on.
Then reveal the price, which will be minimized by comparison with the high price the reader has been made to focus on. Always include a reason why you can offer this product so cheaply, whilst retaining all its virtues. For example, it might be a digital product, so there is no shipping or product cost, so you are happy to pass on the savings to the prospect.
9. Enhance the attractiveness of the offer even more by listing the bonus items they can receive provided they order by a certain deadline. An alternative – and even more effective way is to offer the first X number of buyers the bonuses. This adds a further element of danger.
Why?
Because, with a fixed deadline, the prospect will “put off” ordering until five minutes before your bonus deadline – assuming they don’t forget all together. But by introducing the thought of a scarcity – and an unknown scarcity at that, you really light a fire under your prospect. After all, the more they want the product, the more they think the world and his dog is snapping up the last copy right now!
10. Introduce your guarantee. This should be as generous and as long – 90 days minimum- as you can make it. Try to make sure the customer actually comes out better than when they started. For example, allow them to keep the bonus items, even though they get a full refund. A good strong guarantee will go beyond simply reassuring the customer they aren’t taking a risk. It will also demonstrate your absolute faith in your product.
11. Ask for immediate action by stressing the scarcity factor you already planned back at item 7 and working on the prospect’s self interest by showing what they will lose if they don’t act quickly.
12. Always include a couple of Post Scripts. One restating the main benefit and the other telling the reader of another loss they will suffer if they don’t act right away or another benefit they will gain (peace of mind, once they’ve ordered the product or discovering the secrets five minutes from now – if it’s a downloadable product)
13. Lift letter. It’s always a good idea to include this as a last chance to persuade a wavering prospect. In conventional mail order this would be in the form of an envelope marked “Open only if you are still undecided”. On the internet, this would simply be a “Click here if you’re still undecided” button that takes the prospect to another page on the website.
Either way, the prospect would then see a new letter with all the testimonials listed with a statement to the effect that all these people had gone through the same dilemma as the reader is now doing. But all the people who wrote these testimonials finally ordered the products and were very pleased they did – as the reader will also be delighted . . . It’s also a good idea to restate the guarantee and list the bonuses that will be lost if the reader doesn’t order right away.
It’s sterling and proven rule of getting the customer to take action that they are more motivated by the thought of what they will lose rather than by what they will gain. Forbidden fruit, I suppose.
Get Patric Chan’s internet marketing course for free today at his website, patricchan.com.
MRI Risks / Benefits
Magnetic Resonance Imaging (MRI) allows physicians the opportunity to view your internal structures using a large magnet and radio waves. This amazing medical imaging technology is used to diagnose everything from broken bones, spinal cord injuries and torn ligaments to cancerous tumors, blocked arteries and internal bleeding. During the scan, patients lie on a table, remaining as still as possible, while the machine painlessly generates the images.
MRI scans are considered to pose no short or long term health risks to individuals undergoing the tests. Even so, certain precautions must be taken before entering the magnetic chamber. Individuals with pacemakers may suffer a malfunction caused by the scanner’s magnetic field. Similarly, patients with aneurysm clips may risk dislodging the clip during their scans. Magnetic fields have also been known to damage external hearing aids. Jewelry and metallic shards, like bullet fragments, may change position suddenly, injuring the patient. Despite these minor risks, 10 million patients receive an MRI scan each year, with no adverse effects.
The MRI machine itself looks like a doughnut. The patient lies very still on a table and slides into the opening of the machine. A technologist monitors from another room and communicates with the patient by microphone, if necessary. The machine will then begin whirring and clicking as the magnetic field is generated and radio waves are directed toward the patient’s body. Many patients listen to music on earphones to induce greater relaxation and avoid moving around too much or feeling claustrophobic. Usually an MRI lasts about an hour or so. Sometimes patients need to be administered contrast dye to enhance the appearance of blood vessels or tissues and patients are occasionally sedated. After the test, a radiologist will interpret the test results and issue a report to the patient’s primary medical physicians.
The MRI is a non-invasive way of looking for a host of medical problems. Since the scan produces such clear images of soft tissues, it is especially suited for detecting sports-related injuries, spinal cord injuries and joint problems. Knees, shoulders, wrists and elbows are often examined, but the specialist can also see damage done to ligaments and muscles as well. Taking an MRI of the heart, coronary arteries and blood vessels is another widespread use for this diagnostic test. The heart isn’t the only organ visible using diagnostic radiology, though. The lungs, liver, pancreas, spleen and kidneys can also be viewed in great detail. Many people prefer using a scan for their pelvis, breast, prostate and bladder exams as well because they will have no radiation exposure (as there is with x-rays).
Thomas Bronson is a foremost expert in generating a ton of traffic and leads to any websites, and one of the course which he recommends is Reese’s traffic secrets. He is also a foremost expert in how to start a home business from home and you can check out his free course from his site today.
How To Get Content Idea For Your Online Business
Have you got stuck with thinking of what to write for your niche? This article will give you the quick and simple way to overcome this…
Let’s say you’re doing niche marketing and you’ve identify your niche as ‘fix relationship problem’. Now you want to create some content to generate traffic from the search engines, social websites, etc.
Here’s how to get the article’s body content — go to Yahoo Answers and search for variations of your keyword. This will tell you what problems people are having and what kind of solutions are being given to them.
If you pay really close attention, you will pick up a couple great titles for articles and a list of different things that you can write about.
Let’s say your niche is “fix relationship problem” — what we are going to do right now is head on over to http://answers.yahoo.com and type in a variation of our keyword, for now we will stick with “relationship problem”.
One of the first threads I see is:
answers.yahoo.com/question/index;_ylt=Ar492YbXt0SqNty7VUZaxmQjzKIX;_ylv=3?qid=1006060207896
Just from the title of the post alone, I can come up with a couple of article titles right off the top of my head.
*How To Tell If Your Love Partner Is Ready
*5 Steps To Start A Serious Relationship
*How To Express Your Feeling To Your Love Partner
Do you see what I am doing here?
You see, internet marketing online is easy when you know the trick.
I am letting other people who are having problems in this area of their life determine what my content is going to be so that there is not a whole lot of guess work. I do not have to wonder whether or not my content is something that people will want to read. People are already telling me that they are searching for this type of information to help them in their lives and their relationships.
Let’s take a look at the next question and do the same thing. Even though this might seem repetitious on my part, I want to be absolutely certain that by the time you are done reading this technique you will be able to put it aside and carry all of these steps out on your own easily and with confidence that you are doing it correctly.
Now that we have a couple article titles, the next thing we have to do is come up with content for the articles. This is what I like to use Google and my own life experiences for.
You can also read other articles that are in circulation and put your own spin on things. I know that when I read almost any article, when I am done, I have ideas for how I could expand that topic in three different directions. This does take a little bit of creativity on your part, but the more you do it, the easier it will come to you.
We now know how to come up with content to write about, so it is time to put it into action.
Get Patric Chan’s internet marketing course for free today at his website, patricchan.com.
Magnetic Resonance Imaging MRI
In July 1977, the first image scan of a person’s insides was produced from a Magnetic Resonance Imaging MRI machine. Though it took five hours to print out, which is pathetic by today’s standards, this event would become the catalyst for a number of diagnostic tools and treatments in modern medicine today. Across the US, there are thousands of medical imaging machines that scan the human body in mere seconds to show doctors just what’s going on.
Magnetic Resonance Imaging MRI is done for numerous reasons. Doctors can find tumors, internal bleeding, infections and damaged blood vessels through these detailed scans. In the brain, MRI scans can find tumors, bleeding, nerve damage, vision impairment, hearing damage and aneurysms. An MRI of the chest reveals the condition of the heart, valves, arteries, lungs and blood vessels. Torn ligaments or tendons, infections, broken bones, inflamed joints and damaged cartilage show up on an MRI scan too. Soft tissue organs like the liver, gallbladder, pancreas, kidneys, bladder, uterus, ovaries, prostate and breasts are best viewed by this breakthrough machine. Often MRI scans are done with radiology CT scans, an x-rays or radiology ultrasounds to provide another view.
To prepare themselves for the MRI scan, patients will let their medical practitioner know if they are allergic to any medications, are pregnant, have a pacemaker or metal implants, have had an accident that may have left metal shards in their bodies, have had recent blood vessel surgery, have an intrauterine device, suffer from claustrophobia, wear medication patches or suffer from conditions like sickle cell anemia that may react poorly to the contrast material. Often patients will bring someone to drive them home after the test because sedatives are sometimes administered.
Despite all the advantages of using a Magnetic Resonance Imaging MRI machine, there are also some disadvantages. For one, the machine makes people feel claustrophobic and uncomfortable because they are slid into a very narrow scanner, with their nose practically right up to the top of the device and no room to move about. The machine is also very noisy, with loud hammering from the rising electrical currents and gradient magnets. To obtain clear pictures, patients must also remain very still anywhere from 20 minutes to 90 minutes, which can be very difficult. Those with pacemakers or weight problems will not be able to use the MRI machine and the equipment is very expensive, so the exams cost a pretty penny. Despite these drawbacks, many medical professionals say the benefits are more important.
Thomas Bronson has been working and generating a lot of leads from the internet over the last few years and one of his recommended course that teaches it is traffic secrets 2.0 review. Go to his website to check out his traffic secrets review today or alternatively, you can also get his free course on the step by step of how to start a home business.
Delta Squadron can assit you with knowing about Search Engine Optimization Advantage to get high ranking in search engine
How can you get a head start in SEO
In case you have no idea about SEO advantage, Delta Squadroncan be a real help.
Search engine optimization is the first thing that comes across the mind of the people when online marketing is on talk, however in what way you can benefit from search engine optimization?
As every website requirements are different from each other, there is no guaranteed way of get successful results from SEO.The important thing is that you have to do it irrespective of the way you utilize to do it.You cannot overlook certain specific features of SEO.One important aspect of SEO is the keywords that you use in the web content of your website.It is very important that you know the working of the keywords, incase you are looking forward to search engine optimization.The traffic to your site will certainly increase if you make proper use of keywords in your search engine optimization.
The number of visitors and sales will also increase by giving ads and selling products in your website.The next significant portion of the SEO is link building.You can increase the amount of traffic to your site by linking several websites to your site.Search engines like Yahoo and Google consider inbound links to a website a positive thing about the website.The logic for this is that something worthy is provided and so people are linking to your site.
This will lead to higher search engine page ranking and thus will be an advantage to your search engine optimization.This process of ranking the websites as per their merit and optimization is called “Spidering”.Spider is one of the automated programs that are utilized by the search engines to assemble data and crawl over the internet.Prior going ahead links are been followed by the spiders as they come across them.If you have many incoming links to your site, it will give more chance to the spiders to see your site.One more method through which you can take advantage of search engine optimization is by having constant note on your SEO.
If you are not able to analyze whether the SEO techniques are working for you or not is of no use?
In case you are not achieving good results that can be a waste of time as well as money.The two things that you need to do subsequent to optimizing your site is to note whether the keywords you are utilizing are related to your site as well as a track over the search engine rank for your website.Web analytics are a tool that can help you keep track of how your SEO plan is working.These services track all kinds of data - such as which keywords are leading people to you, the numbers of people visiting based on keywords, and which search engines are leading to your site.These are some of the guidelines that will help you to utilize search engine optimization for your benefit.Although they will help you in the beginning, you will require plenty in case you want to get the highest page ranking on Google.In order to gain more knowledge about SEO processes, you can refer to good amount of content available on the net.
For better understanding about SEO advantage you can have a look at the video given below as well as at Delta Squadron.
To get more details you can visit SEO advantage.
How to Upgrade Your Site for Article Marketing
For quite some time now, article marketing has been widely recognised as being one of the most effective strategies for online business. This means of marketing can help develop reputation, improve SEO, and also provide back links to your website for the article readers - who in some instances, might well represent partially qualified leads. The Internet thrives on the presentation of quality information and well written articles can be your organisation’s key contribution. The main search engines place a very high value on excellent articles, and because of this it’s crucial that you only write focused and well-written material for your business endeavours.
As soon as you’ve put together a comprehensive list of acceptable keywords for your particular niche, you should then plan out and write your articles according to these requirements. Invest the necessary time to write truly informative pieces which include your keywords, and then ensure that they’re distributed to an array of top notch article directories and blogs across the Internet. Anchor text-based hyperlinks within the article resource boxes should point back to the landing pages, as specified, on your website.
You should remember that you need to focus on your website development, as well as your article composition and distribution, as this is equally important within the overall picture. It’s also essential that your website is properly optimised to enable you to maximise the overall potential of your article marketing campaign, and to be confident of success, you should focus your attention on these key areas:
1. Understand that the primary reason why people visit your page is to seek information. You should not spend too much time on fancy presentation, complex graphics and flash animation, if it detracts from the overall message.
2. The navigation of your website should be clear and easy to understand. Ideally, your visitors should be able to move from one point or page to exactly where they want to be without any confusion, and for the most part, there should be a fairly logical progression with regard to the presentation of your information.
3. In a Perfect World, it’s best to create a separate page for each and every keyword that you’re focussing on in your article marketing campaigns. In this manner, the search engines will more than likely match the keywords contained in your article’s back links with the keywords referenced on these pages.
4. Always make sure that the content of the page is as closely related to the content of the article as possible. Remember, that the reader of the article is being encouraged to visit this webpage by the content of the article itself. He or she should be able to continue this process of discovery, which may be leading them further into your sales funnel!
5. To make sure that the search engines recognise the landing page you have specified as relevant, you should make sure that you:
* Put the exact keywords in the title of your page, as well as in the description.
* Repeat the keywords in the body of the content on the page. It is suggested that you do this to no more than a density of 1%, i.e. 5 times within 500 words of content, so that it appears natural.
* The H1 tag is very important and the keywords should appear here too.
* Specify the keyword and related keywords (sometimes known as secondary keywords) within your meta-data keywords tag.
6. There is increasing evidence that Google is placing a lot of emphasis on synonism and latent semantic indexing. This means that they will be looking for the existence of certain words and phrases within your content, relating back to their large databases of information, so they can accurately judge whether your content is indeed relevant to your primary keywords.
As you roll out your article marketing campaign, there’s a lot to concentrate on. Make the most of each article that you compose and distribute by ensuring that every element of your campaign is optimised. To make sure that you do not miss any of these crucial steps, consider using a Virtual Assistant to make the most of your initiative.
Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!
Free Search Engine Optimization is possible, learn with Delta Squadron
Free Search Engine Optimization Is Not a Myth
Delta Squadron, can help you in knowing about free SEO.
Does free search engine optimization really exist?
If you have some knowledge about web marketing then it is sure that you might have come across a term as “search engine optimization” or SEO.Many business owners are opting for search engine methods as there are lots of internet businesses rising up on regular basis.If your website is optimized, it will increase the web traffic and this in turn will increase the sales of your website.It is a two way relationship that is SEO has led to many businesses and also many businesses have led to the need for search engine optimization.These companies will offer you various search engine optimization services, devices and application software.
But do you really need to pay somebody to do this sort of work for you?
Not at all times!
As such, its important to do your research and find out just how much bang for your buck SEO services offer.The fact is that a little research from your part will help you to know about the search engine tools as well as recommendations.Of course, undertaking your own SEO will require some work on your part, and the willingness to learn some new skills.SEO is quite simple and so do not worry much about it.
But then if you have knowledge about running a business then understanding SEO will not be a problem.You will get lot of search engine optimization tools for free by just doing a fast search on Google.Keyword tool is a very good example of free search engine optimization tool.With this tool, you enter a keyword that you want to use on your site - such as the type of one of your products - and the tool gives you additional suggestion for keywords.This tool is capable of showing the amount of traffic that you can gather with the keyword as well as with other keywords that can help to generate more traffic.It will also educate you on the keywords which should be avoided because of high competition.Using this tool, it becomes easier to target the specific audience and reach the correct clients.Another useful tool you can find for free is a rank checker.You will come to know about your position amongst the entire page result on the web.You will be well known if you have high web page rank.This will help you analyze the effectiveness of your search engine optimization techniques.If the page rank is not high enough, you should probably re consider your keywords used.
A simple recommendation can also work out as a good free search engine optimization.You will find a lot of information on doing SEO by yourself on the internet but at the same time lot of companies offering your good seo services.In this way you will get to know about a new skill and also do the search engine optimization with an ease.
In case you are still not aware about free SEO you can have a look at the video given below along with Delta Squadron.
To avail more details visit: free SEO.
Learn the definition of Online Marketing with Commission Blueprint
Are you aware of the description of internet marketing?
From last some years, marketing business and products on internet has been in much talk; however are you aware about accurate internet marketing definition?
Do you think that Internet Marketing is all about opening a website and sending some emails to people?
It can be partly correct.Till today there is no perfect description about pay per click but then there are some concepts which the people call it correct.For internet marketing it is not a compulsion to have a website.It will be handy if you have a website and it will help you to attract more customers.Sending out emails, joining the chat rooms and enrolling into the message board discussions are some of the other options for advertising your products if you do not have a website of your own.When it comes to Internet Marketing, you have to stay away from spam mails.
Well, spamming messages and emails, anyway (there are other types that are somewhat useful).Sending emails to people regarding your products and services is a good method to advertise but if the receiver is not useful in knowing this, it will not help you anyway.It is essential that you send emails to only those who require knowing about your products.
Commission Blueprint, can be very helpful to know about online marketing.
The next question is how do you send good spam?
Its all based upon how you take it to be.One popular practice of getting your site out there is to read people’s blogs and post comments, then add your site link in either the name area or at the end of your post.This is not spamming actually because you are just responding to something said by someone.These links will help you with online marketing to a great extent, learn this with Commission Blueprint 2. At the same time, you are writing the comment on the blog just to promote your site’s link then it is a type of spam.
Is spamming included in the description of internet marketing?
Yet again, it is not that easy to say.It is quite obvious that you are wasting your time sending emails to those that are not interested and at the same time by posting on blogs and message boards you are attracting traffic to your site.Another dubious method of internet marketing lies with social networks like MySpace and Facebook.The chances of getting more customers by creating an account in these sites will highly increase.But then just adding up people with an objective of being noticed is something which is not advisable.What it all comes down to is that you want to get your name and website, if you have one, out to as many people online as you can, but you don’t want to be annoying about it.
Internet marketing and offline marketing gets different from here.Flyers, billboards, and ads in newspapers are much more easily ignored than popup ads, spam emails, and hundreds of friend requests on MySpace.A very good rule for internet marketing is that if something is not liked by you it is very obvious that you don’t need to send or post it.In case you are offering products related to pets, then for instance you need not send a friends request to anyone that does not love pets.The best internet marketing definition could be to not spam.
To know more you can visit internet marketing.
Should I Build A New Website For My Online Business?
People everywhere always want to follow the latest trends, be it fashion, sports, website development or just about anything else. Websites are now an absolute necessity for anyone who’s going after a piece of an online business enterprise. Businesses, individuals, and even kids have built websites for their respective purposes, sometimes for profit, sometimes for entertainment.
What you have to think about, however, before setting up a website, are the factors which must be considered before beginning, such as the actual expenses involved, such as the build itself, the maintenance, use, web hosting and so on.
First of all, when it comes to the expenses, we should always try to find an affordable host, without spending too much or too little. An overly cheap host doesn’t exactly make you think of a credible or reliable company, but it’s still a smart move to look around for a bargain. Also, regarding server/web hosting reliability, there are numerous instances where web hosts haven’t provided the services they had initially assured their clients, and some of them had even shut down completely without any notice to anyone. You should remember this point, because if you want your website to last, reliability and support should be your primary considerations.
The next point, would hiring someone who specialises in website development be affordable? Is this the ideal choice? For really basic websites, there’s nothing wrong with trying to learn a bit of basic coding, or even use a specialised program like Dreamweaver, as it’s really not too tough in most cases. However, when dealing with more complicated websites, and when you want it to work perfectly, taking on professional help is usually the smartest choice. Not just in terms of design, but for security as well, as these are key factors in any quality website. If the website also acts as a direct portal for your online businesses, security would certainly be an issue which should be resolved.
When creating a design, always select matching colours. A fairly good example of a matching colour theme would be a dark background, with very clear words and complementing designs. With the dark theme, stay clear of adding bright colours into this kind of design. Never mix two extremely different colours, such as purple and bright yellow. Of course, it all depends on the intended purpose of the website, but colours such as these, when combined, are simply too striking for someone who wants to appear professional.
Themes should always suit the organisation or rather, the business. If your website is going to be made to cater to online business affiliate sales, it would be prudent to stick to that particular niche, rather than to go with a different theme, such as online gaming.
In most cases, a font type should be used in accordance with the level of formality of the website in question. A basic font would suffice in the majority of instances. Exceptional cases such as graphic design and artistic sites may want to utilise elaborate designs and fonts. Of course, such detail should only be attempted if you know exactly what you’re doing.
Finally, it’s essential to consider our visitors, try to see what way they see - from their perspective. The file sizes and overall resolutions shouldn’t be too big in terms of size. This is to provide maximum compatibility and minimum load time while catering to our visitor’s needs.
So, having given some thought to the things which we need to do before constructing a website, the all-important question is do we actually need one? If developing a website would boost sales or promote something beneficial, then by all means, move forward and make it happen. As always, planning is the key to success in every online business enterprise.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
Social Bookmarking Ideas for making the most of your Internet Business Development
Social bookmarking is a fairly new trend. While we can review the late 90’s for a worthy predecessor, social bookmarking didn’t leap onto the scene until the herald site Delicious showed up. Social bookmarking sites pull in all kinds of information, articles and blog posts which are saved, organised and sorted by relevancy and tags.
Some people have defined social bookmarking as search engine marketing with a human touch. The information is seen as relevant due to the fact that it has been provided by a human being, rather than assessed for relevancy by a robot and through search engine algorithms. As the people who interact with social bookmarking sites often allocate points to the content according to relevancy and usefulness, this human touch is re-emphasised.
Social bookmarking is viewed as a great SEO tool for online business, as it feeds off the networking capabilities of the web. The most famous sites have incredible numbers of active followers who are essentially establishing a new trend by getting their news on any particular subject or niche online instead of through other more traditional methods. Social bookmarking sites may be linked and an RSS feed established, creating an aggregate of news which can be delivered in a virtually effortless way.
While it’s not applicable in every instance, most of the time you can create back links to your site by placing URL’s into your content. There are quite a few social bookmarking sites out there that have a “no follow” policy, which means that the managing personnel invovled attach tags to your links that neutralise any SEO advantage you may have otherwise achieved. However, this certainly doesn’t keep people from clicking through to your website, or even becoming a possible valuable customer or client, but it does mean that you won’t receive any benefit in terms of the search engine ranking for your website page.
If you’re savvy about your online marketing and website development, you can use social bookmarking to great effect. Put meaningful content out there with valid and informative material, and people within the social bookmarking arena will rate it highly. Sharing of content is actively encouraged, and as a user’s network is informed of the existence of your content, the potential to go viral appears.
Make sure that your marketing message is subtle, as with any Internet marketing initiative. Blatant advertising is frowned upon, but relevant links when displayed in a soft-sell way will result in an increase in visitors. Make sure that you accurately attach your tags or keywords, to ensure that your message can be found within this vast Internet world!
There are hundreds and hundreds of social bookmarking sites, and you should try and include a plug-in within your site to allow people to easily and quickly bookmark your content. Sites such as WordPress make this very easy for you. RSS feed aggregators essentially summarize blogs and content and allow users to categorize things they find of interest into one easy to find place.
Social bookmarking should be an essential part of an overall Internet marketing and SEO strategy.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!